Facebook Social Media Marketing Observation
- Posting something directly on a page gets highest number of sees.
- Sharing something gets 10-15% of the sees a post does.
- Those who have merely liked the page have less chance of seeing something from your page than 10%.
- As has been well researched by others it is very important that those who like your actual page are those actually interested in it, so as to maximize free exposure to relevant people really interested in your page. By having thousands of spurious likes from those trying to build their reputation on Facebook, you just reduce the chance of your free sees going to someone really interested in what you are doing.
- If you are going to buy sees using the Facebook boost option, do so for individual posts. Never use it to actually promote your page.
Facebook has actually moved away from the ethos of social media marketing to just traditional marketing. Social media marketing has an ethos of the customer controls meaning they recommend, share and provide testament to those they want. This is an excellent way of gaining high conversion as it is effectively word of mouth.
However, Facebook through their algorithms have now acted to choke this and force a return to traditional marketing where the marketeers have a lot more control. This forces those who want to use Facebook as a form of social media marketing to pay even to reach their own followers. Of course thousands of others can also be reached on top of current followers but these will effectively just be cold calls with the expected very low conversion rate.
We await the next social media platform that will allow a return to a real ethos of social media marketing. Facebook cannot be expected to do this now that it is publicly listed and committed to control of users.